Starting a new year is a great time to sharpen skills that make a real impact. Strong technical writing helps turn complex information into clear, useful guidance that readers can actually apply.

As 2025 ends, I reflect on how much writing has changed and what lies ahead. Artificial intelligence has reshaped how content is created, edited and shared. For writers and marketers, understanding these shifts is essential. Here are five observations from 2025 and what to expect in 2026.

Everyone’s busy, competition is fierce, and customers expect clear value fast. That’s exactly why content matters. Done right, it helps you stand out, build trust and turn technical products into real, relatable solutions.

Metal-cutting products often feature complex features and jargon that can alienate potential users. For those constantly seeking ways to bridge this gap, one powerful tool at your disposal is storytelling.

Transforming complex information into customer-centric value strategies is not just a necessity; it is a competitive advantage. By prioritizing clarity in communication, crafting tailored messaging, and leveraging technology, businesses can effectively engage their audience and foster lasting relationships.

Explore best practices for character counts in meta descriptions and titles, along with actionable tips for crafting enticing text that enhances your SEO performance.

Communication isn’t just part of every job—it’s the backbone of safety, efficiency and sales. Whether you're writing manuals, product descriptions or compliance documents, your content must deliver complex information with clarity and precision.

A well-written description not only gives potential buyers essential information about a product's specifications and features but also engages them emotionally, prompting them to make a purchase.

At 27 Industrial Media, we see clarity not as a luxury, but as a necessity. Our goal is to make complex information approachable—without watering it down.

Creating a strong message is more than a branding exercise—it’s a strategic imperative. At 27 Industrial Media, we specialize in translating complex technical information into clear, actionable content that resonates with engineers, machinists, and industrial buyers. Our goal isn’t just to inform—it’s to empower.